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Post by account_disabled on Feb 18, 2024 0:31:05 GMT -8
Marketing The Most Common Uses of Artificial Intelligence in Digital Marketing Pros and Cons of Digital Marketing with Artificial Intelligence Conclusion: Maximize the Potential of AI in Digital Marketing “Artificial intelligence is a tool, a technology. “It is only as useful as the person operating it.” Clark Boyd, Novela Founder and Professor of Marketing and Management What is Artificial Intelligence in Digital Marketing?
Artificial intelligence in digital marketing uses various latestdatabase.com AI capabilities such as data collection, natural language processing, machine learning, and data analysis to gain customer insights and automate marketing tasks and decisions. These capabilities offered by artificial intelligence are based on its capacity to provide dynamic and personalized responses to customers' needs, behaviors and preferences.
This makes it possible to deliver more relevant and effective content to customers, from interactions on websites to clicks on ads and even actions taken on branded messages. Artificial intelligence is not a technology that aims to replace marketing professionals, but a tool that complements and strengthens their efforts. Its effective use depends on people's creativity, critical thinking abilities and strategic planning.
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