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Post by shamimhossain27 on May 15, 2024 3:15:26 GMT -8
So in this report, we asked users of major platforms, including content. This is because the role each platform plays as an advertising channel for users can be measured. TikTok doesnt seem to be a channel thats considered to have more ads than other platforms. This is because ad awareness and ad contact experience are relatively low compared to Instagram and Naver. Awareness rate, contact rate. Among the major platforms, the only ones with lower advertising awareness and contact experience than TikTok are KakaoTalk and Naver Band, which have strong communication service properties. Among Chad Email List them, Naver Bands advertising exposure rate within a week is particularly low. Open Survey Social Media Search Portal Trends Report Page Next, we asked advertising contacts on each platform what types of advertising they were exposed to. TikTok has particularly high engagement rates compared to other platforms. Participatory advertising is easy to understand when you think of various challenge-style marketing campaigns such as HereHowChallenge and FireDakSauceChallenge. This is a type of advertising that has received a lot of attention from companies recently because it can achieve high engagement at a relatively low cost through the use of addictive music feeds. If youre looking for channels to optimize for participatory advertising, its a good idea to refer to the survey results.
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